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Turnkey to Provide Service to American Cancer Society DetermiNation™ Program.
(Richmond, VA- October 22, 2009): Turnkey Promotions, a Richmond-based promotions company specializing in nonprofit fundraising, announced that it will provide a nationwide fundraising incentive program for the American Cancer Society DetermiNation™ initiative – formerly known as Charity Runner.

The DetermiNation program offers athletes who participate in marathons, triathlons, cycling and other endurance events an opportunity to dedicate their training and involvement to honor loved ones affected by cancer. The funds raised enable the American Cancer Society to save lives by helping people stay well and get well, by finding cures, and by fighting back against the disease. Begun as one man’s vision in Illinois in 1996 and expanded nationwide in 2007, DetermiNation has grown to encompass more than 60 events.

“We are so pleased to be a part of this national program,” said Turnkey president and CEO Katrina VanHuss. “These athletes are committed to raising funds for this great cause, and we want to do all we can to help them and the American Cancer Society reach their goals.”

The incorporation of an incentive program for DetermiNation athletes will be a key component of Turnkey’s fundraising strategy. The pre-event and incentive-based marketing program will incorporate triggered emails and recognition incentive gifts to encourage fundraisers to achieve higher levels. Through such programs, Turnkey’s clients typically see a 21-to-29 percent increase in event revenue.

DetermiNation athletes receive a number of exclusive member benefits, including training and support; race-weekend VIP amenities; a DetermiNation competition singlet; and, most importantly, the opportunity to race on behalf of people very special to them, while raising funds to further the American Cancer Society’s vision of a world with less cancer and more birthdays.

About Turnkey Promotions
Turnkey Promotions is a Richmond-based and woman-owned promotions company that is research and nonprofit focused. The company specializes in fundraising incentive programs that increase participant income while lowering administrative costs and time investment. And, well, they put logos on stuff, too.

Press Contact: │ 804.545.1000 x108 │


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