Kenyan Organization Exceeds Goal by Nearly 90%
(Richmond, VA- January 5, 2010): Turnkey Promotions, a Richmond-based promotions company specializing in nonprofit fundraising, announced its first virtual campaign partner, One Home Many Hopes(http://www.onehomemanyhopes.org), has exceeded its fundraising goal by nearly 90%; an accomplishment unheard of in today’s economic climate. Turnkey developed and administered the fundraising incentive program that produced these results.
As Turnkey President stated in a previous post about the 2009 Breaking Ground campaign, “This was a new adventure for us. Typically we help nonprofits raise money within the context of a culminating walk, run or gala within a community. We use specific marketing techniques and recognition gifts to encourage participants to reach higher fundraising levels. Here, we applied those same tactics to an online, and virtually worldwide, community.”
One Home Many Hopes (OHMH) board member Jennifer Hopcroft says, “We are thrilled and amazed over the success of our Breaking Ground campaign. In today’s economic environment we weren’t really sure what to expect. We originally set a goal that frankly, Katrina balked at. She recommended we aim higher, in fact, 37 % higher! Well, with Turnkey’s tools, and with the support of our other partners, we have met and exceeded all expectations. How many organizations can say they will surpass their goal by almost 100%? It is truly a blessing. This money will enable us to build a sustainable home for our Kenyan girls,” she remarks.
Finally, VanHuss says, “While we are so thrilled about the results, I’m secretly not surprised. Our on-the-ground event clients see great returns as well, but I must admit, this was really a special event for us. I actually know the names of people who will benefit from our efforts. How cool is that? ” she concludes.
About One Home Many Hopes
One Home Many Hope’s mission is to provide “a loving home for orphaned and abandoned girls in Mtwapa , Kenya . Known in Kenya as ‘Mudzini Kwetu’, OHMH finds, rescues, houses, loves and educates former street children and equips them to be the future agents of change in their community. Our philosophy is that investing in education and family support for children is the most effective way of ending cyclical poverty.”
Turnkey is a Richmond-based marketing company that is research and nonprofit focused. The company specializes in corporate recognition programs that change behaviors and nonprofit incentive programs that increase individual participant fundraising, lower administrative costs, and retain volunteers. Turnkey’s logo-imprinted items make for great grocery store conversations and create awareness all year long. Follow Turnkey on Facebook, Twitter, YouTube, or via blog posts at www.turnkeywow.wordpress.com.