Turnkey Promotions has been working with nonprofits such as the American Cancer Society, Special Olympics, and the Alzheimer's Association since 1989. We have begun to see a shift in strategy for fundraising events and capital campaigns due to technological advances and social media. Suddenly, we are able to measure the difference between giving to an organization and giving to a friend on behalf of an organization.

Giving is motivated by mission? Or is it? Turnkey's recent incentive program research suggests that personal relationships may be a greater motivator, and when the mission is leveraged and marketed a certain way, nonprofits can realize a dramatic increase in donation levels.

Our new research, titled "How Fundraiser-directed Communications Impact Donor Activity," is set to be officially released at the 2011 Blackbaud Nonprofit Technology Conference, but is already gaining one nonprofit national attention as its campaign earned a Fundraiser Success Award for Fundraising Excellence!

The study gives the reader an insider’s view into the program that repeatedly brings Turnkey’s national nonprofit clients amazing returns. You will learn about Income Triggered Email Campaigns (ITECs) and see how fundraiser behavior and donor activity are affected when a message is sent.

If you are in charge of a nonprofit fundraising event or simply want to learn more about incentive programs, we encourage you to download Turnkey’s NEW donation activity analysis.