| Turnkey Promotions Releases Fourth Incentive Program Research Study Before National Conference | |
In question: Do incentive programs motivate fundraisers to ask friends and family for donations? |
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(Richmond, VA-August 15, 2011): Turnkey Promotions, a Richmond-based promotions company specializing in nonprofit fundraising incentive programs and corporate recognition campaigns, announced today that it has published the fourth incentive program research paper in its Measuring Incentive Program Effectiveness Series. Here, Turnkey publishes the results for three separate fundraising events where direct-to-fundraiser communications and fundraising gifts were used to increase donor activity. The findings will be officially presented at the 2011 Blackbaud Nonprofit Technology Conference in October where Turnkey Promotions’ CEO, Katrina VanHuss will speak. “This is an exciting study,” says VanHuss. “This study quantifies the important role personal relationships play in fundraising, potentially even more important than the mission itself. And as we hypothesized in our One Home Many Hopes (capital campaign study), this study supports our belief that the marketing tactics we use could be a viable strategy for those who manage traditional donor-targeted campaigns.” At the heart of it, this paper examines three fundraiser incentive program events in an effort to answer the fundamental question: how do Income Triggered Email Campaigns (ITEC) impact fundraiser behavior and donation activity? More specifically, do incentive programs and ITECs motivate walk/run participants to ask friends and family for donations? And if so, how are donation levels impacted? This paper examines events where 1) an ITEC was administered to fundraisers, 2) average daily donor transaction count was available, and 3) average daily donation dollar information was captured. The events analyzed include: the 2010 Special Olympics Iowa Over the Edge event, the 2011 Special Olympics Kentucky Polar Plunge event, and the Alzheimer’s Association, Orange County Walk to End Alzheimer’s Doheny Beach event. “We found a dramatic increase in donation activity immediately after the incentive gift ITEC was delivered. Clearly the fundraiser was motivated to take some kind of action. In fact, donation transaction activity increased an average of 194% across all three events on the day the ITEC was deployed; on the day after, average transaction activity increased 228% compared to days no message was sent. “Activity increased, and so did the amount of money donated. Actual dollar amounts increased across all three events by 173% the day the ITEC was deployed; donation dollar amounts increased by 238% on average the day after the ITEC was sent. I look forward to showing the event details at the Blackbaud Conference in D.C.” This research is available for free at the Turnkey Promotions Nonprofit website. ### About Turnkey Promotions Press Contact: |
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