(October 25, 2010) In this video, Turnkey Promotions' CEO Katrina VanHuss presents incentive program information at the Blackbaud Conference, one of the largest nonprofit technology conferences in the world.

VIEW VIDEO: 2010 Blackbaud Incentive Program Presentation

Presenting with VanHuss was Sarah Oxford, Regional Program Manager for the Hydrocephalus Association. The session explains:

• The elements of an income-triggered email campaign
• The effective design of an income-triggered email campaign
• Other infrastructure necessary to run an effective incentive program (staff requirements, web work, etc.)
• Budgeting, including the expense-to-income ratios to expect for an incentive program
• The research behind the effectiveness of different products used as gifts, which also includes fundraiser decision-making research

Please email info@turnkeywow.com for more information about this presentation, or visit this site to learn more about our incentive program research.