(Richmond, VA- July 21, 2010): Turnkey Promotions, a Richmond-based promotions company specializing in nonprofit fundraising incentive programs, announced today that its CEO, Katrina VanHuss, will present at the 2010 Blackbaud North American Conference for Nonprofits to be held October 20-22 in Washington, DC. Her topic will be “Increasing Incentive Program ROI with Email Campaigning.” Presenting with VanHuss will be Turnkey client Sarah Oxford, Regional Program Manager for the Hydrocephalus Association.

Headquartered in the United States with operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom, Blackbaud (http://www.blackbaud.com) is the leading global provider of software and services designed specifically for nonprofit organizations. The company offers products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Clients include the University of Arizona Foundation, American Red Cross, Cancer Research UK, the Lincoln Center, and many others.

Blackbaud’s 2010 Conference for Nonprofits – North America is one of the two largest nonprofit technology conferences in the world. This year’s Conference will be held at a new location –The Gaylord National Hotel and Convention Center at National Harbor.

“Blackbaud provides nonprofits with incredibly powerful software tools to help them generate funds for their cause,” says Katrina VanHuss, CEO at Turnkey Promotions. She continues, “We at Turnkey know that fundraisers have an incredibly powerful urge to wear and own items with the nonprofit's logo on it. Blackbaud has asked me to speak about how my company merges technology with fundraiser motivation techniques to make nonprofit events more profitable."

Her session will explain:

• The elements of an income-triggered email campaign
• The effective design of an income-triggered email campaign
• Other infrastructure necessary to run an effective incentive program (staff requirements, web work, etc.)
• Budgeting, including the expense-to-income ratios to expect for an incentive program
• The research behind the effectiveness of different products used as gifts, which also includes fundraiser decision-making research
• Research to support income expectations and income budgeting as a result of an incentive program
  

To learn more about the 2010 Blackbaud North American Conference, please visit http://www.blackbaud.com/events/bb_conf/charleston/nonprofitconf.aspx.

About Turnkey Promotions
Turnkey Promotions is a Richmond-based promotions company that is research and nonprofit focused. The company specializes in corporate recognition programs that change behaviors and nonprofit incentive programs that increase individual participant fundraising, lower administrative costs, and retain volunteers. Turnkey’s logo-imprinted items make for great grocery store conversations and create awareness all year long. Follow Turnkey Promotions on Twitter @turnkeywow, or via blog posts at http://www.turnkeywow.wordpress.com.

Press Contact:
info@turnkeywow.com │ 804.545.1000 │ http://www.turnkeywow.com

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