Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Back to News
Flavored Snow Cones or Just Good Planning?

Special Olympics Kentucky Spills the Beans

(February 9, 2011): Special Olympics Kentucky (SOKY) may have discovered the perfect recipe for Polar Plunge event success, and it’s not a flavored snow cone. Thus far across all six Plunges scheduled this year, donations have increased on average 153% and participant online involvement has increased over 70%. Some markets in particular have realized incredible early returns. In Owensboro, donations are up by 240%; online participants by 88%. SOKY attributes a new marketing strategy and key partnerships as the likely cause for the early positive results.

“Actually, these results do not reflect offline donations so we are in a better position than these numbers report. It’s early in the season, but we can’t help but be cautiously optimistic,” says Dave Kerchner, CEO, SOKY. “We took a hard look at last year’s marketing and promotion efforts and we made a concentrated effort to do things a bit differently in 2011. So far our numbers are tracking very well. ”

Candace Thompson, SOKY Special Events Director explains in more detail: “We have chosen new venues this year, which brings in a renewed excitement to each event. We have also brought in new sponsors and strategic partners, including a new radio station and Turnkey Promotions. Turnkey will manage our volunteer recruiter and fundraiser incentive program, which is a new endeavor for us this year. We feel like we have a good strategy for success.”

Turnkey Promotions develops incentive programs to motivate volunteer leaders and participants to higher fundraising levels. Through the use of proven marketing techniques and logo-imprinted items, Turnkey’s clients typically see a 21-to-29 percent increase in income levels. The programs generate year-round brand awareness and often bring in new volunteers. Turnkey will act as SOKY’s supplemental event marketing partner and incentive programs administrator for all six SOKY Polar Plunges.

“We are very excited about working with SOKY. Our charge is to move their offline fundraising base into the new online system and them get them fundraising at higher levels, “says Katrina VanHuss, CEO, Turnkey Promotions. “Our preliminary reports indicate that our marketing techniques and the SOKY branded recognition gifts have impacted participant and income level in an extremely positive way. I’m not surprised - we have experienced this statistically many times with other clients.”

VanHuss adds, “One of the best features of our program is how hard it works after the event is over. I look forward to hearing how many new volunteers sign up for next year’s event!”


About Turnkey Promotions
Turnkey Promotions is a Richmond-based promotions company that is research and nonprofit focused. The company specializes in corporate recognition programs that change behaviors and nonprofit incentive programs that increase individual participant fundraising, lower administrative costs, and retain volunteers. Turnkey’s logo-imprinted items make for great grocery store conversations and create awareness all year long. Follow Turnkey Promotions on Facebook, Twitter, YouTube, or via blog posts at

Press Contact: │ 804.545.1000 │







Our People | History/Belief in Action | News | You, & People Like You | Contact | We ask, we listen, we work | Art Requirements